Digital PR services
Digital PR Services, Led by Your Consultant
Data-led digital PR campaigns for brands that want earned coverage, editorial links and brand mentions in the publications their audience reads. Each campaign pairs original research with journalist outreach: personalised pitches written for each reporter after reviewing their recent work. Your consultant leads the strategy, research and reporting, signs off every pitch, and you approve each stage before it moves forward.
Before you book
The consultation is a 30-minute call with your consultant. We discuss your goals, the data you have, your audience and whether digital PR is the right fit. If it is, you receive a written proposal with possible campaign angles and a recommended package.
01/Who it’s for
Who our digital PR services are for
Digital PR works best for brands that have something worth reporting, or the data to find it, and want coverage that builds authority over time.
Problems it is designed to address
- Competitors are cited in the press and you are not.
- You have useful data or expertise, but no one outside your company sees it.
- Your site has few relevant, editorial links compared with the sites it competes against.
- Your brand is rarely mentioned by the trusted publications that search engines and AI assistants draw on.
A good fit if you
- Operate in a consumer, tech, SaaS, education, marketplace or comparison category
- Have proprietary data, or are open to building a study from public data or a survey.
- Can approve concepts and provide a spokesperson comment within a few working days.
- Want earned coverage and links built over several campaigns, not a one-off spike.
Another service may suit you better if you
- Need guaranteed placements or links on a fixed date. Earned media can’t promise either.
- Have technical or on-page SEO issues holding the site back. Start with SEO.
- Mainly want to track or improve how AI assistants describe your brand. See AI visibility and GEO.
- Need crisis communications, event PR or traditional press-office support. These are outside our scope.
National news
New study from Your Brand shows how buyers really choose
Trade publication
The data behind the trend, according to Your Brand
Regional outlet
What the new Your Brand data means for local readers
02/Outreach is built in
Digital PR is more than creating a campaign
A strong study is only the starting point. For a story to earn attention, it has to reach reporters who cover the subject, at a moment when the angle matters to their readers. That is why journalist outreach is built into every engagement, with its own volume, targeting and reporting, rather than an optional last step.
- We read before we pitch. Every journalist is added to a list only after we review their recent articles and confirm the story fits what they cover.
- The right angle for the right desk. National findings go to national reporters, sector insights to trade editors and local results to regional outlets.
- One email, one journalist. Each pitch is written for the person receiving it and references their coverage. No mass mail merges or press-release blasts.
03/Process
How a digital PR campaign works: research, build, outreach
Every digital PR campaign moves through the same three stages and eight steps. You approve the work at each stage before it moves forward.
Your finding, written as a headline
Source: Your Brand data · methodology documented
Stage 1Research · steps 1–3
- 1Brief. We review your goals, priority pages, audiences, available data and past coverage, and agree what success looks like.
- 2Campaign idea. We look for opportunities by reviewing recent news in your category, the stories journalists on that beat have published, competitors’ coverage and the backlinks it earned, and relevant search trends. From this we shortlist 2–3 concepts, each with a working headline, target audience, data source and media angle.
- 3Data collection and analysis. We gather and analyse the data for the chosen concept: your proprietary data, public datasets, search trends or a survey. Every finding is checked and the methodology is documented so journalists can cite it with confidence.
What you receive
The brief, a campaign plan with 2–3 concepts, and the research/data file with methodology.
What we need from you
Goals and priority pages, access to any data you can share, read access to Google Analytics and Search Console for reporting, and approval of one concept.
Stage 2Build · steps 4–5
- 4Story and visuals. We write the on-site study page, the press release and a short media summary, and produce the charts, maps or tables that make the story easy to cover. Where useful, we draft a spokesperson comment for your approval.
- 5Journalist list. We build and vet a target list for each campaign across national, trade and regional outlets. A reporter is added only after we review their recent articles and confirm the story fits their beat or region.
What you receive
Study page copy, press release, visuals and the target outlet list for review.
What we need from you
Approval of the study page, press release and visuals; publishing the study page on your site before launch.
To: Consumer reporter · National outlet
Following your piece on [topic]: new data for your readers
Stage 3Outreach and reporting · steps 6–8
- 6Pitch. Every email is written for one journalist. It references their recent coverage and leads with the finding most relevant to them: a national angle for national media, sector-specific insights for trade titles and localised findings for regional outlets where the data supports them.
- 7Outreach and follow-up. Pitches and follow-ups go out by email only. A planned follow-up, usually about four days after the first email, adds useful context instead of repeating the original pitch. We handle journalist questions, data requests and comment requests as they come in.
- 8Reporting. We log every piece of coverage, link and brand mention, request link attribution where an outlet mentioned you without linking, and report results on a set schedule.
What you receive
Pitch copy for review, outreach updates and the coverage and link report.
What we need from you
Quick sign-off on the pitch, and fast spokesperson replies when a journalist asks for a quote.
04/Roles
Your role and where you approve
| Stage | Your role |
|---|---|
| Strategy and brief | Share goals and data; approve the brief |
| Research and concepts | Choose one concept |
| Content and visuals | Approve before launch; publish the study page |
| Journalist list and pitches | Optional review of target outlets and pitch copy |
| Outreach and follow-ups | Provide spokesperson quotes on request |
| Reporting | Review results; agree next steps |
05/Scope
What’s included, optional and excluded
Included as standard
- Opportunity, news, competitor and journalist research
- Data study and methodology
- Study page copy and press release
- Charts, maps or tables
- Journalist list and personalised pitches
- Outreach and follow-ups
- Coverage, link and mention reporting
- Ownership of the research and assets once paid
Optional, at extra cost
- Paid surveys or third-party data
- Custom interactive tools or design beyond standard visuals
- Additional campaigns or outreach volume beyond your package
Not included
- Paid media, sponsored posts or paid placements
- Guaranteed placements, links or rankings
- Technical SEO implementation
- Publishing content on third-party sites
- Crisis or event PR
06/Timing
Timelines vs outcomes
Our timelines describe when work is delivered, not when coverage will appear. Journalist response times, editorial calendars, news cycles and publication decisions all affect results.
| Milestone | What to expect |
|---|---|
| Campaign preparation | Week 1: brief, opportunity research and concept approval. |
| Research and assets | Week 2 for the trial; staggered across longer engagements. Depends on data access and approval speed. |
| Outreach start | Once the study page is live and materials are approved: weeks 3–4 of the trial. |
| Follow-up period | Follow-ups continue through the outreach window agreed for each campaign. |
| Reporting dates | Weekly during trial outreach; bi-weekly and monthly on longer engagements; a final report at the end. |
| Coverage appearing | Can take days or several weeks after a pitch, and some coverage appears after the outreach window ends. |
| Traffic and search changes | Referral traffic arrives with coverage. Changes in search performance, if any, usually take longer to observe and depend on many factors besides digital PR. |
07/Reporting
Digital PR reporting: what we measure
Reports keep each result separate so you can see exactly what the work produced.
| Measure | What it shows | Source |
|---|---|---|
| Earned media coverage | Articles that covered the campaign | Coverage log |
| Links | Editorial links in that coverage, followed or not | Coverage log, link tools |
| Brand mentions | Mentions with or without a link | Coverage log |
| Referral traffic | Visits from coverage to your site | Google Analytics (read access) |
| Social engagement | Shares of coverage where visible | Public data |
| Search impressions and clicks | Trends for the target pages | Search Console (read access) |
| Rankings and organic performance | Movement for agreed terms, with context | Rank tracking in Semrush or Ahrefs |
| AI mentions or citations | Observed mentions in sampled AI answers | Prompt sampling in ChatGPT, Gemini, Perplexity and Claude, tracked with Profound or Otterly.ai |
08/Case study
A US internet comparison website: an internet outage search study
Over three months, we built a state-by-state study of where Americans search for internet outages most, combining 12 months of search-interest data with the client’s own customer-call data. The findings were mapped by state and turned into separate angles: a national story for national desks and state-level results for regional reporters.
Duration
A three-month campaign, from research to final coverage report
Data
12 months of state-level search-interest data, plus proprietary customer-call data
Angles
A national ranking, plus each state’s own result for regional media
Outreach
Personalised pitches matched to each reporter’s beat and region, with planned follow-ups
Selected national coverage
Selected regional coverage
Client name withheld.
09/Packages
Digital PR packages and pricing
Each engagement includes campaign production, journalist outreach, follow-ups and reporting. The minimum engagement is the one-month trial. All figures are totals for the full engagement.
1-month trial
$5,000
One campaign, start to finish, to see the full process before committing to a longer programme.
Process and deliverables
- One brief and concept round (2–3 ideas; one selected).
- One researched campaign: data file, methodology, study page copy, press release and visuals.
- A targeted journalist list and 500 outreach emails, pitches and follow-ups combined.
- Coverage, link and mention tracking.
Indicative timeline
Week 1: brief and concept approval. Week 2: research and production. Weeks 3–4: launch, outreach and follow-ups. Coverage may continue to appear after the month ends.
Reporting
Weekly outreach updates and a final campaign report.
Discuss this package →3-month engagement
$18,000
Four campaigns to test several angles and build outreach momentum.
Process and deliverables
- Four complete campaign cycles, each through research, build and outreach.
- Campaign-specific journalist lists and 4,000 outreach emails across the engagement.
- Re-pitching of strong findings when the news cycle makes them relevant.
- Link attribution requests for unlinked brand mentions.
Indicative timeline
Month 1: onboarding, first launch, second campaign in production. Month 2: further launches and follow-ups. Month 3: final campaign, outreach and wrap-up. Campaign work overlaps.
Reporting
Bi-weekly updates, a monthly report and an end-of-engagement review.
Discuss this package →6-month engagement
$34,000
A sustained programme across seven campaigns and your priority topics.
Process and deliverables
- Seven complete campaign cycles.
- A campaign roadmap aligned with your SEO priorities and available data.
- 10,000 outreach emails across the engagement, pitches and follow-ups combined.
- A record of journalists who engaged or covered you, to prioritise in future outreach.
Indicative timeline
Month 1: onboarding, roadmap and first launch. Months 2–5: staggered production, launches and outreach. Month 6: final campaign, follow-ups and programme review.
Reporting
Bi-weekly updates, monthly reports and a strategic review of what worked and what to test next.
Discuss this package →Outreach emails include both first pitches and follow-ups.
Your main point of contact10/Your consultant
Your Digital PR Consultant
Ali Sivisoglu
Founder, Pinnacle Rank
Ali is a digital PR consultant with 10 years of enterprise SEO experience, most of it in edtech, including nine years at Preply, an online language-learning marketplace he joined as an early employee. He now runs digital PR and AI visibility programmes through Pinnacle Rank, including the data-led campaign in the case study above.
Credentials: SEO Manager Certification (Blue Array SEO); SEO MBA. B.Sc. Industrial Engineering, Istanbul Technical University.
How you work with Ali: he is your main point of contact from the consultation onward. He leads the strategy, signs off every concept and asset before you see it, and presents the reports.
Read more on the About page or LinkedIn.
11/FAQ
Frequently asked questions
What do digital PR services include?
Research to find a newsworthy angle, a data study, the campaign assets (study page, press release, visuals), a journalist list, personalised outreach with follow-ups, and reporting on coverage, links and mentions. Paid surveys and paid placements are not included as standard.
Can I work directly with the consultant?
Yes. Your consultant is your main contact from the first call and leads strategy, approvals and reporting.
How is this different from a digital PR agency?
Pinnacle Rank is a digital PR consultancy, not a large agency. Your campaign is led by one senior consultant rather than passed to an account team, and we work with a small, focused group of clients so each campaign gets senior attention.
How much does an engagement cost?
Engagements start with a one-month trial at $5,000 for one campaign and 500 outreach emails. Three- and six-month programmes cost $18,000 and $34,000. Paid surveys or third-party data are quoted separately.
When does outreach start, and when might coverage appear?
Outreach starts once the study page is live and you have approved the materials, usually in weeks 3–4 of the trial. Coverage can appear within days or take several weeks, and some arrives after the outreach window closes. A start date for outreach is not a date for coverage.
How do you choose which journalists to contact?
We review each journalist’s recent articles and only pitch reporters whose beat or region matches the story. Every email is written for that journalist and references their coverage; we don’t send mass mail merges or press-release blasts.
Do you guarantee a certain number of backlinks or placements?
No. Journalists and publishers make independent editorial decisions. We commit to the agreed campaigns, outreach volume and reporting, not a number of placements, links, rankings or AI citations.
What happens if a campaign earns no coverage?
We don’t leave it there. First, we review the response data with you, including opens, replies and objections, to understand why the story didn’t land. We have several ways to recover a campaign, such as a new angle or a different outlet segment. Our preferred option is an extra month of outreach at no additional cost, and if the story needs it, we build a new campaign at no additional cost.
How is success measured?
We report earned coverage, links and brand mentions first, because those are the direct results of the campaign. Referral traffic, search impressions and clicks, rankings and observed AI mentions are reported separately and in context, since many other factors influence them.
Is digital PR the same as link building?
Digital PR link building is one form of link building. It focuses on earning editorial links through newsworthy research, useful resources, expert commentary and journalist relationships. Other approaches, such as paid placements, sponsored content or link exchanges, are separate activities. They must be labelled accurately and handled in line with search-engine guidelines, and they are not part of our service.
Can digital PR support SEO and AI visibility?
It can. Relevant editorial coverage builds brand awareness, earns references and links from trusted publications, and may support visibility in both traditional and AI-powered search. Specific ranking or citation outcomes can’t be guaranteed. For a dedicated programme, see SEO and AI visibility and GEO.
Do we need proprietary data?
No. Proprietary data often makes the strongest story, but campaigns can be built from public datasets or search trends. Paid surveys are scoped separately.
What do you need from us?
A point of contact, access to any data you can share, approval at each stage, a spokesperson for journalist requests and publishing the study page on your site.
Will we approve the story before pitching begins?
Yes. You approve the concept, study page and press release before any outreach, and you can review the target outlets and pitch copy.
Can we begin with the one-month trial?
Yes. The trial is a standalone engagement for evaluating fit before a longer programme. If you continue, you move to a three- or six-month package under a separate agreement; the trial fee is not credited toward it.
Have a story worth telling? Let’s get it in front of journalists.
Tell us about your brand, goals and available data. In a short consultation we’ll discuss possible angles and whether a trial or a longer programme fits.