Insights
Notes from the shift from search to answers.
Original data and field notes on SEO, AI answers and Digital PR, written for in-house teams.
● First articles publishing soon
GEO & AIO
How AI assistants decide which brands to cite
What makes a model name one brand and skip another, and what you can actually influence.
SEO
SEO vs. GEO: what actually changes for in-house teams
Where the work overlaps, where it splits, and how to staff and report on both.
Digital PR
Anatomy of a data-led Digital PR campaign
From the first data pull to the pitch that landed, step by step.
Want them first? Get in touch and I’ll send each one when it’s out.