SEO / Technical foundations

Technical SEO services.

Find the barriers. Give your developers a clear way forward.

We help in-house teams uncover the technical issues holding important pages back. Connect crawling, rendering, indexation and site performance with a prioritized plan your developers can implement and validate.

Discuss your technical SEO project

For complex websites, new launches, migrations and teams with a growing SEO backlog. Launching an AI-built site? Our Vibe coding SEO guide shows how to investigate a URL, brief an AI coding assistant or developer, and verify the release.

From discovery to verified delivery

01 / DISCOVERY

Can search engines find your important URLs?

02 / ACCESS & RENDERING

Can they retrieve the content and links?

03 / INDEXATION

Are the right pages eligible to appear?

04 / VALIDATION

Did the implementation resolve the issue?

Crawl evidence, page templates and implementation decisions reviewed together.

Beyond an automated audit

A long issue list is not an implementation plan.

An audit tool can flag thousands of URLs without explaining which problems affect your most important pages. A blocked resource, conflicting canonical or template-level error needs investigation before it becomes a development ticket.

Our technical SEO consulting connects the evidence with your business priorities, platform constraints and engineering capacity. Your team receives a clear explanation of what to change and how to check the result.

What you receive

Technical SEO your team can act on.

Start with a technical SEO audit, a focused investigation or ongoing implementation support. We agree the page types, site sections, access requirements and delivery responsibilities before work begins.

Crawling & indexation diagnosis

Review robots.txt, meta robots, HTTP headers, status codes and Google Search Console evidence. Investigate why valuable URLs are excluded and distinguish crawl restrictions from indexing controls.

URL, canonical & sitemap review

Check duplicate URL patterns, canonical signals, redirects and XML sitemaps against the pages you want indexed. Identify conflicting signals and define consistent rules for your templates.

JavaScript & rendering checks

Compare the initial HTML with rendered content on representative templates. Check whether important text, links and resources are available to search engines, including mobile rendering differences.

Core Web Vitals & page experience

Assess loading, responsiveness and visual stability using LCP, INP and CLS. Separate field evidence from lab diagnostics and turn the main bottlenecks into scoped development recommendations.

Architecture & structured data checks

Review crawlable navigation, internal links, orphaned pages and relevant structured data. Identify template changes that help users and search engines reach and interpret important content.

Launch, migration & release QA

Define pre-launch checks for indexability, redirect mappings, sitemaps and key page templates. Establish a baseline, validate releases and monitor for regressions after implementation.

How we work

From technical evidence to changes your team can ship.

We work with your SEO, product and engineering teams on your existing CMS or custom platform. Delivery can include an audit, developer handover, implementation support and release validation.

Investigate

Agree the business goals and affected page groups. Review crawl data, Search Console, representative templates and available server logs to establish what is happening.

Prioritize

Separate confirmed problems from tool warnings. Rank recommendations by affected pages, business relevance, dependencies and implementation effort.

Implement & validate

Provide development tickets with URL examples and acceptance criteria. Work with your developers to test the agreed changes on representative templates before a wider release.

Monitor & maintain

Recheck the affected pages after deployment. Monitor crawl and indexing evidence, investigate regressions and keep the next round of work aligned with your priorities.

What the handover looks like

Evidence. Clear tickets. Acceptance criteria.

Your team receives a prioritized issue register, affected URL examples, template-level recommendations and validation steps. Each ticket explains the finding, the intended behavior and the checks needed before it can be closed.

Example: an important page is excluded from indexing.
We check its response, crawl access, robots directives, canonical signals, rendered content and internal discovery paths. The handover identifies the confirmed issue, the required change and the evidence to collect after deployment.

Illustrative diagnostic scenario. Removing a technical barrier can improve eligibility, but does not guarantee that Google will index a page or rank it in a particular position.

Before we start

Technical SEO services: your questions answered.

What does a technical SEO audit include?

The scope depends on your site and goals. It can cover crawling, rendering, indexing controls, canonicalization, redirects, sitemaps, internal architecture, structured data and performance. We agree the site sections and depth of testing before starting.

Can robots.txt keep a page out of Google?

Robots.txt controls crawler access. A blocked URL may still appear in search results. We review indexing controls separately and check that search engines can access the directives they need to process.

Will a better Core Web Vitals score improve rankings?

Core Web Vitals measure important aspects of user experience. We assess real-user evidence and performance bottlenecks, but a higher score alone does not guarantee better rankings or resolve unrelated indexing and content issues.

Can you work with our developers on a custom platform?

Yes. Recommendations are adapted to your CMS, framework and deployment process. Your developers can implement the changes using the supplied requirements, with review and validation support included in the agreed scope.

How does technical SEO fit with content and international SEO?

Technical SEO addresses access, rendering, indexing signals and reliable delivery. Our semantic SEO service focuses on entities, content architecture and page relationships. For language and regional targeting, explore international SEO. We coordinate these workstreams when a project needs them.

Turn the backlog into a practical next step

Give your technical SEO work a clear direction.

Bring your website, the symptoms you are seeing and your development constraints. We will discuss the right starting scope and the evidence needed to move forward.